We thought it might be a good idea to share with you at least one article a week that has caught our attention. Maybe from the media, perhaps a publication from an NGO, or something else that we have found floating around the mighty world wide web.
Something that grabbed my attention this week comes from the Guardian website. Essentially, it is a discussion about which environmental issue should be our 'top priority' for the next 40 years. It highlights a few key issues (water, population growth etc.) with a paragraph from each on an expert in that field.
It simply blows my mind that people out there, including the experts quoted in the article, think that we have the time for priorities- 40 years to be precise! In my opinion, the only way forward is a holistic approach. A successful sustainable development strategy is one that incorporates all of these environmental problems and, furthermore, brings into consideration the economic and social aspects also.
The media as a whole has a huge part to play in this process. As the main information provider to the majority of the world and with a level of political involvement that can no longer be ignored(did someone say phone hacking?), each and every player within the industry needs to understand sustainability as a core concept to future development. Hopefully then, simplistic articles like the one above will no longer find their way into press.
True, the experts are similarly to blame. By pushing their problem to the top of the priority pile they hope to receive more funding and publicity for their cause. However, if the government and media gave equal weighting to each of these issues, this would no longer be necessary.
It's a big ask, but no-one ever said that saving the world would be easy.
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